The advertising campaigns for these jeans were unreservedly sexy, focusing on the denim style’s body conscious fit.Īnyone can look good in stretch jeans. The stretch jeans of this era were typically a dark wash, skinny and tight-fitting, and featured distinctive designs on the back pockets to identify the designer.

In the 1980s, American brands from Levi’s to Gloria Vanderbilt, Jordache and Calvin Klein offered “designer” stretch jeans for women. The Peter Golding Stretch Jeans brand was an instant success in England and soon Golding was exporting the jeans to the United States, where they were sold by fashionable retailers including Bloomingdale’s and Fred Segal. He found the solution in a Japanese stretch denim fabric, which he used to create jeans in a range of colors, from dark wash indigo to black and even brightly colored jeans, in a range of fits including the Rock Fit, Chelsea Cut, 2-way Cut and Original Stretch. Golding wanted to create a super-tight, sexy new jean style for his customers. The first stretch jeans were created and launched in 1978 by fashion designer Peter Golding, who marketed the revolutionary new denim style in ACE, his uber-trendy clothing shop in London’s trendy King’s Road district in Chelsea, which was frequented by the era’s most influential trend-setters, including the Rolling Stones, Rod Stewart, Twiggy and David Bowie. While Spandex was invented in 1959, stretch denim fabric didn’t appear until about 20 years later, and most jeans manufacturers only began offering stretch jeans in recent years. Spandex is a trademarked name by the American chemical company DuPont, which invented the material in 1959. Lycra® and Spandex® are different brand names for similar forms of elastane, a synthetic elastic stretch material that’s notable for its exceptional elasticity, strength and durability. What’s the Difference Between Spandex and Lycra? Stretch jeans are also generally more form-fitting than jeans made without any stretch in the fabric.

Jeans made of stretch denim material may look like regular jeans, but provide more flexibility and “give” with the wearer’s body movements. Stretch jeans typically include about one to three percent elastane. Stretch denim is a relatively new type of denim cotton (or cotton/polyester blend) that incorporates a small amount of elastane, a stretchy, synthetic fiber, also known as Spandex, or Lycra, into the fabric. Stretch jeans are a style of jeans made of stretch denim fabric. But do you know when stretch jeans first came on the market, or who’s making them now? Will stretch jeans look good on you? How much stretch should jeans have anyway? And what’s the deal with jeggings? We’ve got your go-to guide to everything you ever needed to know about stretch jeans, so you can find your perfect pair. Stretch jeans are probably the most popular type of jeans right now. Jacobs, a true denim expert, for all her helpful explanations. I would like to take this opportunity to thank C.

I thought it would be interesting to dive into this subject and find out more about all the different kinds of stretch denim we can find today. Stretch jeans are so totally invading the denim market.They started to become popular a few years ago and aren’t going anywhere, no matter what “experts” are trying to tell you.

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